1 July 2007 - Cerebos Live Issue 38
Coffee tin success
Our new Barista@Home promo coffee tin has been a huge success, thanks to the enormous effort put in by our New Zealand retail sales team.
Each Territory Manager nationally was given the task of selling in at store level to secure display space for the promotional tin and stand, around Easter and Mother's Day. In total, around 200 displays were obtained.
We had an overwhelming response by both trade and consumers to this offer, with outstanding results. Around 8,500 units were sold in the 10-week period to 30/6/07 with incremental sales of 40 per cent over baseline.
Thank you to all the team!
--Jodie Timmins, Auckland
It's true - everyone really does love something for free!