1 July 2007 - Cerebos Live Issue 38
Inspiring new flavours from Gregg's
Gregg's has launched three new seasoning blends as part of a project to expand the overall Gregg's seasonings offering and take Masterfoods head-on.
The three new products are a mix of contemporary, exotic and classic flavours with Chilli & Lime Seasoning, Classic Roast and the exotic Roasted Berbere Spice Seasoning, which is a traditional Northeast African blend of roasted spices that delivers a wonderful warm and exciting spice flavour.
The new products will be well supported with 100,000 samples, magazine and radio support, along with recipe inspiration on the Gregg's website.
This is phase one of a two-phased project with the second phase launching in August at the Auckland Food show where the new products will be showcased to the public.
The new products were launched to the CGL sales team with a 'Bridging the Gap to Masterfoods' theme. To get in the spirit of the launch, the presentation included a Bridge Walk over the Auckland Harbour Bridge.
--Mark Darling, Auckland